The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series and NHRA Racing’s Top Fuel and Funny Car series, pays tribute to the U.S. Armed Forces by changing the appearance of racing tires on the weekend of September 16.
This marks the second straight year that Goodyear has altered the sidewalls of its race tires to honor U.S. troops.
The design, featuring a patriotic color scheme, “Support Our Troops” replaces the traditional “Goodyear Eagle” or “Goodyear Wrangler” sidewalls used in weekly races.
This coincides with the launch of the “Goodyear Support Our Troops” initiative. It is an eleven-week awareness and fund-raising effort designed to generate support and honor the sacrifices of members of the armed forces and their families .

- Seven-time NHRA Champion Tony Schumacher helps to kick-off the 2011 Goodyear Support Our Troops Program alongside Master Sergeant Terrence Brown and Sergeant Kurt Hightower of the U.S. Marine Corps and Sergeant Dustin Goddard and Drill Sergeant Amber Jones of the U.S. Army.
“The sacrifices that soldiers and their families make for us every day deserve recognition. We hope that through the symbolic gesture of changing our tires, we can help make a difference in the lives of the troops and their families,” said Garth Ely, Goodyear director of brand marketing. ”
“We are very proud to have an iconic American company like Goodyear supporting us in our efforts to positively impact the lives of our country’s service men and women and their families,” said Martin C. Boire, executive director of Support Our TroopsZ.
“We are happy that NASCAR and NHRA fans – some of the most patriotic and dedicated fans in the world – will have even more great ways to show their support through this year’s program, and we encourage them to follow the lead of Goodyear, NASCAR and NHRA,” he stated.
The 2011 Goodyear Support Our Troops Program includes the donation of tires to help military families. A special Goodyear tire rebate will be offered during the program,. There will also be a marketing campaign to raise awareness and trigger consumer involvement.
Consumers and race fans can get involved in a variety of ways . Opportunities range from spreading the word that military families can take advantage of incremental savings on tires to making donations to the Support Our Troops organization.
Goodyear will allow fans to show support by bidding on the authentic, race-used Goodyear Support Our Troops NASCAR and NHRA tires.
The second phase of the program features unique new ways for consumers to join Goodyear in supporting the troops. They can experience the Goodyear Bootcamp Challenge, a first of its kind competition between NASCAR and NHRA drivers to see who is the fastest off the track. The Challenge will pit drivers from both sports, such as Joey Logano and Tony Schumacher, in a series of physical events that use Goodyear Racing Eagles.
“Consumers can also help support our troops by sharing the details with their friends, family and any military members they know and urging them to visit www.goodyear.com/supportourtroops.”
- Goodyear marketing manager
All funds will be donated to Support Our Troops, a nonprofit nationwide organization, which bolsters the morale and well-being of America’s troops and their families.
The funds will benefit the organization’s highly effective programs, which deliver more than $10 million per year in care packs and requested items to the front lines, positive support at home and kids’ camp assistance.
Goodyear has over 100 years of commitment in building innovative and reliable equipment to support and protect troops. Goodyear’s commitment extends beyond products and charitable donations, hosting events at U.S. military bases throughout the year, enabling servicemen and women and their families to interact with drivers and take rides on the Goodyear Blimp.
NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR fans are among the most brand loyal in all of sports. More Fortune 100 companies participate in NASCAR than any other sport. It consists of three national series ( Sprint Cup, Nationwide, and Camping World Truck), four regional, one local grassroots and two international series.
NHRA
NHRA is celebrating its 60th anniversary in 2011. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 22 national events featuring the Full Throttle Drag Racing and NHRA Lucas Oil Drag.
Support Our Troops
SupportOurTroops.Org provides simple ways for citizens and civic-minded businesses to show their appreciation for those who sacrifice to protect the country, homes, families, and American way of life.
Support Our TroopsZ is a registered trademark licensed through SupportOurTroops.org. The official website is a nationwide platform for individuals, organizations, businesses and non-profit organizations to bolster America’s troops and their families in a multitude of ways.
Goodyear
Goodyear is one of the world’s largest tire companies. It employs approximately 69,000 people and manufactures its products in more than 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear, go to www.goodyear.com/corporate.
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